3 Steps for Creating a Clear Company Vision

Lightbulb on a piece of paper

Where do you see yourself in 5 years?

Establishing a vision for your business is key to creating a stable foundation. A clear vision acts as a guiding force behind all aspects of your business. It puts into words the impact you wish to make, and articulates what you wish to change. It gives you and your team a reason to jump out of bed in the morning, a direction to follow, and ultimately helps to position your company on the path to sustainability and profitability. 

Forming a clear strategic vision for your company is difficult for any entrepreneur. Whether you want to double your revenue, create a new product, or change the world, you need to find a path.

It doesn’t need to be a lengthy process. It can take ten minutes. Below is a three-step exercise to help you think through and write a vision and plan to reach your goals:

1) Start with your Unicorn

Don’t build your vision of your initial thoughts of what is realistic. Think of what you truly want for the future of the company and how it looks. Do you want a big office, many support staff, over 1000 clients? Or a smaller team and organization? Whatever it is and however far out that is you want that, write it down. If you work it backward, you can figure out how to get there. Never say never.

2) Create the SMART Roadmap

Take your vision and break it down into macro goals that are Shared, Measurable, Actionable, Realistic, and Time-Phased. A vision is great for the dream; then SMART goals break it down into executable action to hit the vision.

3) Communicate constantly with transparency

The vision should permeate the workplace. The more you share the vision amongst the company's employees and the leadership can get behind it, the more people work towards making it a reality. People like to feel like they are part of the big picture, so letting them in on it with transparency is a healthy key to success. In addition, aligning corporate with departmental and individual vision is important for short- and long-term success.

After completing this process, remember to adjust your perspective to act with a clear vision and a strategic plan. 

 



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