Best Practices

Cultivate is built by owners, for owners. Entrepreneurism is inherent. At Cultivate, we believe business owners make the best advisors because they have the real-world experience to connect with our community and partner to work through challenging problems in the business. To continue supporting and positively impacting the small business community, we look for skilled experts with unique experiences from all different aspects of small business.

If you’ve ever wanted to know more about the backgrounds of our advisors, here are some of the talented members of our advising team.

Cultivate CEO, and Co-founder Casey Clark sat down with Emily Washcovick, Senior Field Marketing Manager & Small Business Expert at Yelp, to discuss the impact of mental health on the small business community and share some strategies for managing mental health in the workplace.

Running a business can be an emotional rollercoaster. Between long hours, built-up stress, and a never-ending workload, being an entrepreneur can take its toll on your mental health.

What is the #1 problem most business owners face? Business owners lack a reliable lead engine that systematically places qualified prospects into their sales funnel. During my 30+ years in the business sector, I have yet to discover an area that needs more work than the crucial movement of leads-to-prospects-to-clients. 

Cultivate CEO and Co-founder Casey Clark sat down with Jay Hawreluk, CEO of AcuMax Index, to discuss how behavioral assessments utilize data to improve recruitment and overall leadership.

Whether you're just starting to expand your team or looking to add a few talented employees to your roster, learning how to recruit well is important not only for filling job vacancies but also helps prevent costly hiring decisions. And when it comes to recruiting, finding the perfect candidate is the most critical part of the process. 

Catapult Keynote speakers share the biggest lessons learned over their careers.

If 2020 taught us anything, it's that the ability to be nimble is an invaluable skill.  The challenges we face turn into lessons that will forever change how we look at running a business.