Best Practices

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Sales (2)

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Creating a Sense of Urgency for your Product or Service

Creating urgency for your product or service isn’t about telling people there’s a limited time to buy. It’s not about how many seats are left in your workshop. It’s not about an early bird discount or an arbitrary deadline.

Urgency is about need. If you want people to feel a sense of urgency for buying your product or service, you need to know why they need it now.

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Determining When Your Customer Will Buy

We've all been there.

In this case, "there" is an industry trade show or networking event where you talk to a ton of prospects that are interested in your product or service. You walked out of the room with a pocket full of business cards, patting yourself on the back for meeting new people, having great conversations, and generating solid leads for your sales pipeline.

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